Minichamps

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Aachen in the West of Germany, at the border triangle between Germany, Belgium and the Netherlands, is the location and home of Paul's Model Art. Administration, national and international sales departments and the R&D office are located in Aachen. All steps of product development are controlled from here - from the first photographs through approval of the prototype model to the finished product.

The creative department of Minichamps resides above the museum at the Charlottenburger Allee 51 in Aachen. A team of graphic and media designers take care of the company’s appearance. Often the history of the automobile or the theme of the respective series can be found on the layout or packaging. Further emphasis of the work of a graphic expert is the focus on creating a major part of the decorations of the Minichamps model as well as the photographing of each single product. Every model that leaves Minichamps is documented by photo. These illustrations are used for the catalogue production as well as for the design of advertisements. At the same time they are used for filling up the Minichamps homepage with activities.

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