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The Alfa Romeo Scale Model Shop

MR Collection Models

Alfa-Models-Icon-MR-Collection-ModelsMR Collection Models is located in Gerenzano, a small Italian town near Lake Como and Milan. This region is well-known for its traditional craft and artisan workers and trade’s people. The company was established in 1980 and its models are loved by collectors worldwide. MR Collection Models holds official licenses for Ferrari, Lamborghini, Alfa Romeo, Audi, Volkswagen, Bentley, Bugatti and Porsche.

MR Collection’s production process may not seem complicated at first glance, but in order to produce life-like precise and realistic scale models, a model maker must have three essential skills.

First, the model maker must have a mathematical approach. The “mathematics” part of model making involves using the three dimensional CAD file reality of an automobile to scale down to its miniature format using computer design tools. From the miniature image, a set of production moulds are made. This is the same process as a real car design process.

Second, the model maker must have an extremely sharp eye for detail. The quantitative scaled down version of all the parts in proportion would make the models look clumsy and fail to convey the eye catching curves and lines of the real car. So, we must use our esthetic sense to adjust the proportion to make the model catching the spirit of the real car.

Third, with years of experience and accumulated knowledge, a model maker can use paint to bring alive a real car in the small scale stage. This takes a thousand ingenious technical tricks and artful dodges of a skilled hand. For this reason, the company spares no effort. We bring in specialists from near and far to paint in clinically sterile and absolutely dust-free rooms. Only a few true artists have the mastery qualifies for the paint job of MR Collection models. Our principal painter is the most sought after restorer of historic vehicles. He travels from Tessin in Switzerland every day to our factory to wield the spray gun and give MR Collection models their unrivalled paint finish of 5 paint coats.

Prototypes are produced with silicon moulds for the resin car bodies. Many of the MR Collection Model cars have over 100 pieces likephoto-etching, decals and white metal parts. The car windscreens are also made with special attention. Produced in very fine acetate of 0.1 mm thickness, it gives a stunningly realistic effect.

MR Collection has become a cult name among model car fans: its customers snap up each of our new miniature car with the fervor of the work from one of the great court jewelers in history. All models are made in limited production runs, so they are only available for a short time.

MR Collection Models at



Important: Colors on photo's and video footage can differ from the actual products.

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This website is in no way related to Alfa Romeo or Fiat Group Automobiles.